Targeted at boys and girls between the ages of 6 and 10 years, the idea revolves around a series of five booklets, each one of which focuses on an aspect of road safety that is most important to children. Subjects covered include: understanding road signs, using pedestrian crossings, wearing reflective clothing, buckling-up in motor vehicles and riding bicycles with lights, bells and helmets.

Knowing that it is hard to capture a child’s attention, Chevron’s Texaco brand has drawn on its experience in the field of children’s art to communicate the road safety story. In words and drawings, each message is revealed through the adventures of an imaginary character called ‘Oscar’, a young boy described as having an active imagination.

Written and illustrated in an entertaining, comic-book style, each ‘Oscar’ storyline carries a road safety message which children can apply in their own lives. Launched here with the approval of the Road Safety Authority, the scheme has already been successful in the UK where some 1.7 million copies were distributed.

Timed to coincide with the arrival of winter time, when children are most vulnerable due to the shorter daylight hours, the project will see some 500,000 books being distributed free of charge to customers through participating Texaco service stations. Luminous stickers that reflect the safety storyline within each booklet are also available free of charge for placement on children’s coats and school bags.

The first book in the series entitled ‘Oscar and the Hairy Scary Tarantula’s Tentacle’ is now available. The additional four books will be released over the coming weeks.

A website www.oscarsroom.ie has also been launched to offer parents and children the opportunity to interact further with Oscar, learn all about his peculiar imagination and find out how to be road safety aware.

Commenting, Chevron Ireland Country Chairman Enda Riney said, “To promote Oscar and the launch of our campaign, we commissioned research which showed that road safety is a subject best taught in the home. From interviews conducted amongst a representative sample of over 500 parents with children aged 11 years and under, some 97% of those we spoke to agreed it was the job of parents to teach their children about road safety. We hope that our Oscar series will be of benefit to parents in this work”.

Chevron Corporation is one of the world’s leading integrated energy companies. We have approximately 58,000 employees, and our subsidiaries conduct business in more than 180 countries. We operate across the entire energy spectrum — producing and transporting crude oil and natural gas; refining, marketing and distributing fuels and other energy products and services; manufacturing and selling petrochemical products; generating power; and developing and commercializing the energy resources of the future, including biofuels and other renewables. Chevron is based in San Ramon, Calif. More information about Chevron is available at www.chevron.com.

-ENDS-

1) There are approximately 230 Texaco-branded service stations in Ireland and more than 1,300 across Europe. Chevron (Ireland) Limited also provides aviation refueling services at Dublin and Shannon Airports, has an extensive commercial and industrial fuels business and holds an equity stake in four fuel storage facilities in the Republic of Ireland. For more information, visit www.texaco.ie

2) For further information on this award, contact Don Hall, Hall PR on 01 660 9377 or email don@hall.ie. For more information on Chevron (Ireland) Ltd, contact Daniel Schraibman on 0044 207 719 4459 or email danielschraibman@chevron.com